College football coaches have turned into unscripted WWE superstars, and it’s the reason the SEC is destroying the Big Ten right now. George Wrighster breaks down the attention economy, the GW Top 25, the Week 4 watch list and three full game breakdowns.

Lane Kiffin, Curt Cignetti and Deion Sanders all understand the attention economy, and why promos live forever when you lose. And why the SEC is crushing the Big Ten in visibility, and IU, USC, Nebraska and Penn State aren’t helping the Big Ten. 

NIL squashed teams stock piling talent which means coaching has never been more important, and the SEC is finally hiring innovators and not just recruiters. 

The AP Poll is out, and George has some issues with it. 

The full Week 4 watch list:  

Oregon at USC  

Northwestern at Indiana  

Texas A&M at LSU  

West Virginia at Oklahoma State  

Ole Miss at Florida 

Iowa at Michigan  

Nebraska at Michigan State 

Oklahoma at Georgia  

UCLA at Maryland  

Texas at Tennessee 

Colorado at Baylor  

Plus, full five-keys breakdowns for Oregon at USC, Texas at Tennessee and Iowa at Michigan. 

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