Why so many athletes are partnering with this understated athletic-wear brand

Golf apparel has been undergoing a welcome evolution in recent years.

The rapid rise of “athleisure” has made comfortable, casual and performance-minded apparel more popular than ever before. Gym-ready attire like drawstring shorts, joggers and stretchy hoodies are now golf wardrobe staples. The benefit is twofold: not only is golf more accessible than ever in terms of what is deemed appropriate apparel, the movement is also a boon for the consumer, who now can buy pieces that pull double duty for wear both on and off the course.

One fast-rising brand that is capitalizing on this development in a big way is UNRL. Pronounced “unreal,” the brand got its start in 2013 in founder and CEO Michael E. Jordan’s mother’s basement when he was just a teenager. UNRL has since grown into a major player in the apparel space, with hundreds of products on offer for men and women, from trendy matching sets, gymwear, headwear and accessories to a full range of athletic apparel and even collections featuring pro-sports-team collaborations.

In fact, UNRL counts a number of pro athletes as partners, including NFL stars Adam Thielen and TJ Hockenson, NHL players Jimmy Snuggerud and Vinny Lettieri, and MLB Hall of Famer Joe Mauer. Tour players with UNRL apparel partnerships include Frankie Capan III and David Skinns.

UNRL Tradition Polo

The Tradition Polo – A breathable performance polo that will keep you feeling and looking sharp all day long. Built with 4-way stretch performance pique fabric and UPF 50+ sun protection. This polo pairs undeniable comfort with sophisticated style. Breathable performance pique fabric UPF 50+ Sun protection 4-way stretch Firm bonded collar // Maintains its shape wash after wash Rib cuff sleeve Moisture wicking with odor control Wrinkle resistant // Great for travel

$72 from Fairway Jockey

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What do these world-class athletes love about UNRL? Two words: Comfort and quality. Browse through UNRL’s extensive online inventory and you’ll observe a commitment to craftsmanship of the highest quality, and flattering silhouettes with understated branding. And big players in the apparel space are taking notice. Last year, UNRL became the USGA’s first apparel partner ever for the U.S. Amateur at Hazeltine. UNRL is now also the official apparel partner of the up-and-coming Grass League and the Minnesota Golf Association.

In addition to attracting the pros, connecting with collegiate athletes has also been a priority for UNRL.

“UNRL is such a perfect fit for those athletes, because they can wear it on and off the golf course, when they’re exercising and working out, and just hanging out on campus,” said UNRL Golf Director Jeff Ericson.

UNRL Performance Pant

Your new everyday go-to.Whether you’re out in the elements, or in for a grind, the UNRL Performance Pant is soon to be your new everyday favorite. Made with a midweight stretch woven fabric you can wear year round. It’s breathable, durable, and extremely comfortable. [ Pro Tip: Tuck in the drawstrings and you can easily get away with dressing these up for a business casual look ]

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That crossover appeal is what makes UNRL an attractive option for every consumer: an athletic wear brand that lives in the golf space without being pigeon-holed as a golf-specific brand. But what is it about UNRL that truly sets it apart?

“The comfort level is off the charts,” Ericson said. “I’d put it up against anybody.”

UNRL’s price point is also competitive. One of the brand’s best-selling hoodies, the Crossover Hoodie, has a retail price of $78.

“We live at a great price point where you’re still getting the quality without paying the prices that some of the other brands offer,” Ericson said.

UNRL Golf DWR Track Jacket

The original UNRL Golf DWR Track Jacket delivers sophisticated style and versatility. This anorak jacket is fully packable, designed to protect you against wind, rain and sun. Set yourself apart from the rest.

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As golf trends more towards casual athleisure wear, UNRL has set the standard with elevated staples that deliver unmatched comfort. And in addition to online purchasing, UNRL is also available in pro shops across the country, which are stocking UNRL’s hoodies, joggers, and pullovers to give golfers the perfect balance of style, performance, and laid-back versatility on and off the course.

Ready to see what all the fuss is about? Check out some of our favorite UNRL pieces below, or click here to shop now.