The bad news keeps getting worse for Good Good. In the aftermath of a widely criticized ad for a Good Good x Callaway driver that depicted Good Good’s Garrett Clark knocking over his colleague Alexis Miestowski, the company has lost many of its most high-profile partnerships.
On Thursday evening, Good Good lost perhaps the biggest of them all, the company’s sponsorship of the PGA Tour’s 2026 Good Good Championship.
In dueling statements on social media, Good Good announced it was stepping away from sponsorship of the PGA Tour event scheduled for November in Austin, and the PGA Tour confirmed the news.
Here’s what you need to know.
The fallout from Good Good’s controversial driver ad has snowballed quickly.
Good Good apparel was removed from store shelves at Dick’s Sporting Goods, Golf Galaxy and PGA TOUR Superstore. Callaway ended its relationship with Good Good, sending the co-branded driver featured in the questionable ad to the dustbin of history.
Golf Channel decided to postpone the premiere of the brand-new Big Break x Good Good television show, then cancelled the first season altogether. The winner of that show was supposed to earn a sponsor’s exemption into what was arguably Good Good’s boldest foray into the mainstream yet: the 2026 Good Good Championship.
But on Thursday night, Good Good announced its decision to step away from the upcoming PGA Tour event, writing that the company’s focus is now on “ensuring we learn from this situation,” and that it is “committed to earning back trust.”
“After thoughtful discussions with the PGA Tour and careful reflection, we have decided to step away as sponsor of the tour event in Austin this fall. We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation,” Good Good’s statement read. “We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together again in the future.”
Earlier this week at Tour Championship, PGA Tour CEO Brian Rolapp admitted that Good Good’s sponsorship of the Austin tournament was a “fluid situation.”
Following Good Good’s announcement, the PGA Tour released a statement of their own, writing that they “agree with [Good Good’s] decision” to back out as tournament sponsors.
“The PGA Tour has been informed of Good Good Golf’s decision to step away as sponsor of the event in Austin, Texas, this fall,” the PGA Tour’s statement read. “We agree with their decision to use this time to focus on their organization and the work ahead. The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”
The Tour also noted that the Austin Tour event, scheduled for November 12-15 at Omni Barton Creek, will go on as planned, and the Tour will “provide an update on sponsorship plans at a later date.”
For now, the tournament has been renamed the “Austin Championship” on the PGA Tour’s website.
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