Golf Channel postponed Tuesday night’s premiere of the “Big Break x Good Good” due to a sponsor’s request to pull its branding, the latest repercussion stemming from a controversial driver ad that was a collaboration between Callaway and Good Good.

The debut of the show is now set for Sept. 1.

“This will allow for necessary production updates following a request from one of the show’s sponsors to remove its branding from the series,” a Golf Channel release said.

Sports Business Journal’s Josh Carpenter, along with others, reported Golf Galaxy, the show’s presenting sponsor that’s owned by Dick’s Sporting Goods, pulled out of the show.

The controversial ad showed Good Good co-founder Garrett Clark shove one of his fellow creators, Alexis Miestowski, to the ground before shouting, “Do not touch my new driver.” The since-deleted clip is not on Callaway or Good Good platforms, but on Friday it began circulating on social media. After heavy criticism, Good Good issued an apology on Saturday afternoon.

“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,” it said. “We have since taken that content down and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”

The news cycle has continued since.

Callaway CEO Chip Brewer made a statement in the early morning hours on Tuesday. He said that while the video was produced by Good Good, it was approved by Callaway. (Good Good and Callaway partnered in 2023.)

“That approval should never have happened,” he wrote. “Mistakes were made and we are taking the matter very seriously. As soon as we recognized the seriousness of the issue, it was escalated appropriately, and the video was immediately removed.”

Good Good CEO Matt Kendrick posted on his LinkedIn page “we made a mistake.” He said the concept was intended to parody a scene from the movie “Obsession.”

“The execution missed the mark,” he wrote. “I understand why people found it insensitive, and I want to be clear that neither I nor anyone at Good Good condones violence of any kind. Regardless of what we intended, we are responsible for what we put into the world and how it is received. We got this one wrong.”

Later Tuesday, PGA Tour CEO Brian Rolapp chimed in. The inaugural Good Good Championship, a PGA Tour Fall Series event, gets underway in November in Texas.

“I think what we saw was concerning, is clearly not aligned with PGA Tour values,” Rolapp said. “We take it very seriously. I think their initial response was disappointing. It was a bit defensive and late.”

This year’s “Big Break x Good Good” is a reboot of the popular “Big Break” reality show that first premiered in 2003, and this was the first year Good Good was brought in to partner with it. This will be the 24th season of the show and the most recent since 2015.

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