Fans of the Premier League in the UK are often told that it’s the biggest league in the world, watched and followed by hundreds of millions. When momentous occasions like Arsenal’s victory come through, and footage emerges of fans meeting up to celebrate, it’s tough to argue with those claims.
Just as the former Burnley manager predicted back in November, Arsenal broke their 22-year wait for the title, ushering tens of thousands of fans to pile into the bars around their home stadium and across North London. Over in the US, just in time for the 25th anniversary of Arsenal America, in fact, even more celebrations erupted.
It’s all well and good being able to watch a team each week, but winning over fans takes a lot more than simply playing nice football at accessible hours. In the US, being shown on NBC Sports does make the Premier League and its top, most-broadcast teams like Arsenal fairly accessible, but so too do other ways to engage.
Arsenal’s social media presence is very highly regarded, leaning into a mix of behind-the-scenes looks, fan input, and comedic skits – like the reveal of their 2025/26 third kit, which they framed as belonging in an art gallery. From there, more interactive forms of engagement help to draw fans to Arsenal because of their reliable quality.
With the US being a colossal consumer market, video games do very well, even the football game loaded with official licenses. Outside of that, there’s the arrival of the Premier League in DFS circles. It’s a popular form of betting-fantasy crossover in the US, with platforms needing to compete with giveaways to stand out in the market.
That’s why there’s a PrizePicks promo code that turns $5 of entry play into $50 in bonuses. With this, new players can fill their line-ups with those they think will perform the best on any given match day. Over the last few seasons, and especially this season, Arsenal players have featured prominently here.
You can even see the Premier League bending to the mass of fans situated across the pond. In the UK, fantasy football takes the form of everyone in a league being able to pick whoever they want and then seeing who scores the highest. In recent seasons, the official fantasy platform has introduced the US-favourite draft fantasy system.
Seeing how many ways there are for anyone in the world to connect to the Emirates Stadium residents, it’s not a surprise that there’s a huge following for the Gunners overseas. In a video compilation posted by the Premier League, the extent of the celebrations from all over was alluded to.
From London to Nairobi to New York, fans piled into the streets to cheer on their long-awaited victory. The fans in New York represent the official Arsenal New York City Supporters Club, but they’re not the only ones. There’s also an Arsenal Philadelphia Supporters Club, and the sprawling Arsenal America, which has close to 90 official branches.
Just a few years ago, it was reported that the managing editor of Arsenal Digital Group said that US visitors accounted for around ten per cent of all of the visitors to the official Arsenal website, generating over 3.3 million visits. In 2014, Wall Street Journal author Jonathan Clegg even jokingly wrote that 90 per cent of US fans back Arsenal.
Arsenal is a truly global team, and thanks to Mikel Arteta finally getting them over the line after years of coming so close, they’ve all been able to celebrate in the streets.
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