Cole Palmer, the Chelsea and England midfielder, has partnered with rapid delivery platform Gopuff to launch a new premium ice product line called COLE’D.
The venture marks a significant move into the consumer goods space for Palmer, one of the most recognisable young footballers in the world right now.
COLE’D is described as a premium ice range, setting itself apart from conventional ice products available in supermarkets and convenience stores across the country.
The headline product within the range is being billed as the world’s first electrolyte ice, a genuinely novel concept that blends hydration science with everyday cooling convenience.
Electrolyte-infused products have grown enormously in popularity across the sports and wellness sectors in recent years, making the timing of this launch particularly well-judged.
Palmer’s partnership with Gopuff gives the product an immediate and powerful distribution advantage, leveraging the platform’s rapid delivery network to reach consumers quickly.
Gopuff operates across numerous cities, meaning COLE’D ice products could land on consumers’ doorsteps within minutes of ordering, a major selling point for the brand.
The collaboration with a delivery-first platform reflects a broader shift in how athlete-backed consumer brands are choosing to reach their audiences in 2026.
Palmer has established himself as one of football’s most commercially appealing figures, his on-pitch brilliance translating naturally into strong brand recognition off it.
The launch of COLE’D represents one of the more creative and unconventional athlete-brand partnerships seen in recent memory, combining sport, wellness, and everyday consumer convenience in one product range.
Whether COLE’D can carve out a lasting presence in what is an increasingly competitive premium consumer goods market remains to be seen, but the early concept is certainly eye-catching.
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