Chelsea have agreed a deal worth £4 million to sell promising young striker Jimmy Jay-Morgan to West Brom on a permanent basis.
Transfer expert Fabrizio Romano confirmed the news via his social media platform X, using his now-iconic phrase to signal the deal is close to completion.
Romano revealed the key details to his followers, writing: “Jimmy Jay-Morgan from Chelsea to West Brom, here we go! Deal agreed today for £4m total package.”
As part of the agreement, Chelsea have protected their long-term interests by inserting a sell-on clause into the deal.
The inclusion of such a clause reflects Chelsea’s modern approach to youth departures, ensuring they benefit financially if Jay-Morgan continues to develop.
West Brom’s recruitment team identified the forward line as a priority area heading into the new season, making this signing a statement of intent.
The Baggies moved quickly in negotiations, seeing off competition from rival Championship clubs to secure the 20-year-old attacker.
Jay-Morgan originally joined Chelsea’s academy setup from Southampton in early 2023 and quickly established himself as one of English youth football’s most exciting prospects.
The England youth international is known for his clinical finishing, intelligent movement, and versatility across the frontline, attributes that made him highly sought after.
Having scored 21 goals in 46 appearances for Chelsea’s Under-21s, Jay-Morgan has demonstrated he possesses the consistency and quality to thrive at senior level.
A loan spell in the previous season further sharpened his skills and significantly raised his profile ahead of this permanent move.
The Championship now represents the perfect platform for the young striker to continue his development and prove himself against experienced senior opposition on a weekly basis.
Chelsea, meanwhile, continue reshaping their squad ahead of the upcoming campaign, with this deal forming part of a broader strategic restructuring at Stamford Bridge.
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