Odyssey is making a major push in the premium putter space.
After gaining traction on Tour over the past several months, Odyssey is releasing the first models of its Damascus Milled putter lineup in a limited drop in the No. 7 shape. The putters feature Damascus Steel inserts and sole plates, with each one having a unique pattern.
“Damascus Steel is a beautiful material, and the patterns tell the story, because every one is different,” Odyssey General Manager Jacob Davidson said in a release. “But what stands out is that, as beautiful as these putters are, the feedback from Tour has been the exceptional feel of these putters. We wanted to deliver the most premium performance-driven putter we’ve ever done at Odyssey. When you look at this product, we have so much confidence because there is not one thing we’d do different. On this one, we really took our time over the last couple years to try to perfect the design.”
Damascus Milled putters have already been used by numerous players on the PGA Tour since their introduction at the Cognizant Classic.
The first extremely limited drop of Damascus Milled putters will feature the popular No. 7 shape in both single-bend and crank hosel configurations.
Keep reading below for more on the Odyssey Damascus Milled putters, including my take on the release.
Damascus steel is known throughout the high-end boutique putter world for offering a unique pattern in every piece, as well as a remarkably soft, yet responsive feel. The material is created by layering 61 sheets of two different types of steel, one softer and the other firmer, before it’s rolled, pressed, cut and then twisted to create the one-of-a-kind patterns.
The back of the insert is then engineered with Ai-countours to promote consistent ball speeds across the milled face. So not only do these putters offer a premium and unique look, but they also perform up to the expectations of Tour pros.
“One of the big pieces of feedback that we’ve gotten from Tour time and time again is that a milled putter needs to be loud, it needs to feel firm enough, it needs to be solid enough,” Odyssey putter R&D director Eric Stubben said. “We wanted to create something a touch firmer and a touch louder, and as we look back at things we’d done in the past, Damascus kept coming up as something that is premium and a little on the firmer side.”
While Odyssey is known as an insert company, almost all of their releases, including the recent Ai-One Milled lines, have inserts going for a softer feel. This release offers something different.
Not only does the insert feature the high-end material, but also the sole plates, ensuring that no two putters in the drop look alike.
This isn’t the first time we’ve seen Odyssey jump into the Damascus material space, but it might be the most premium-looking attempt and it seems like it won’t be the last.
We’ve seen more models of the Damascus Milled line out on the PGA Tour, and Odyssey is wording this release of the two No. 7 models as the first of “limited drops,” implying that more are on the way.
Gone are the days when Odyssey putters were simply your cheapest option.
Lately, the company has seemed willing to take risks in the name of innovation to shed the stereotype of just being the easiest putter you can find. They’ve always been at the forefront of innovation and ranked high in market usage, but oftentimes, their price points could give the illusion that their putters weren’t necessarily premium.
While the Tri-Hot releases showed they can innovate with the best putters on the market, this Damascus release does something different.
In a world of custom-milled Scotty Camerons, Bettinardis, Ping PLDs and more one-off designers like Logan Olson and Tyson Lamb, Odyssey is showing they can compete in that space too, of creating pieces of art for the greens.
They’re also showing they can do it with the huge R&D arm of one of the biggest golf companies in the world.
To me, Odyssey’s Damascus Milled line signals a shift for the brand and the market as a whole toward a premium focus. This is certainly something consumers ask for, but at a nearly $700 price point, it will be worth watching if Odyssey’s consumer base actually buys.
Overall, these are going to be highly sought-after putters, so if you have the opportunity to buy one, I wouldn’t hesitate.
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Odyssey’s new Odyssey Damascus Milled No. 7 CH and SB are available for pre-order starting April 28 and will arrive at retail locations on May 5.
Each putter will cost $699.
The putters will come with an SL90 shaft and a new Rubber Tour Pistol grip designed with Golf Pride. It also comes with an A-2 panel, quilted headcover crafted from premium materials and sherpa leather.
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